“Attention, this is your captain speaking.”

You’ll rarely hear us use the overused term ‘experiential’, all good retail should be something of an experience, but Coach has taken us to new heights with Coach Airways Pop Up, and it’s taking social media by storm. A fully immersive shopping experience set inside Boeing complete with a café for mid-flight refreshments once you’re tired from browsing their summer collection. Since the launch, Coach has seen a soaring response and certainly turned a lot of heads in fashion retail.

Published June 2023