Creating Love in Retail: Lessons from Global Store Experiences

The most anticipated retail spaces are an extension of much-loved brands. They go beyond transactional, creating spaces that inspire. Across the world, many brands have mastered experience-driven retail, crafting spaces that people love. Here are three that we love.

Nike House of Innovation, Paris

This store takes storytelling to the next level. This multi-level experience is designed to engage shoppers at every turn. Customers can personalise products, test footwear in immersive sport simulations, and explore Nike’s sustainability initiatives, becoming a bigger part of the brand. The store transforms shopping into an event, making every visit exciting and unique. Nike sells the energy, passion, and drive that make them one of the world’s most loved brands. We are always excited to see what they will do next.

Lululemon Flagship, London

Spanning three floors, Lululemon’s latest Regent Street Flagship is a space that offers interactive experiences like a yoga studio, meditation areas, and expert-led workshops, transforming the space far beyond a traditional retail store. The brand has always brought their core values to their physical retail experience, this store builds on that with a store layout that encourages exploration, personalized styling services, product trial zones, and areas designed for social interaction. By creating an environment that has evolved with their customers’ lifestyle, Lululemon has transformed retail into an experience that feels personal, purposeful, and inspiring.

Glossier Flagship, New York

Glosser’s SoHo Flagship is a masterclass in beauty retail. Designed to encourage exploration and inspiration, it invites customers to immerse themselves in a beauty playground. The space is built for discovery, with product-testing stations that feel like home beauty vanities. Beyond aesthetics, the brand has successfully translated the online community into a physical environment. Shoppers become a bigger part of the Glossier world in-store, creating a deep emotional connection, fostering brand love that extends beyond online.

The most loved brands create retail that turns one-time visitors into lifelong fans. Because when shoppers love the experience, they’ll always come back for more.

Published April 2025