Jewellery Brands We Love Around the World
From the winding streets of London to the heart of Shanghai, jewellery continues to be a powerful form of expression, identity, and craft. These three standout stores have caught our eye around the world.
Pig & Hen, London
Craft meets culture in real time at Pig & Hens London store, which opened earlier this year. Every bracelet begins as a conversation. Made from 100% recycled Dutch sailing rope, a material known for its strength and durability, each piece is handmade on-site by skilled Pig & Hen artisans. Shoppers can watch the process unfold, from first knot to final clasp. Creation on display. Art in action. A reminder that what we wear can carry meaning and be made with care.
The space itself is simple and open, encouraging touch, exploration, and discovery. Large-scale lightboxes energise the interior, while minimal signage gives way to real people telling real stories. The artisans behind the glass are the heartbeat of the store, welcoming, skilled, and generous with their time. At the back, a laid-back lounge doubles as an event and personalisation space. Grab a coffee. Take a moment. Talk through your design. Whether you’re exploring the history of a piece or making one your own, it’s a guided, hands-on experience that stays with you. As the brand begins its global expansion, this space sets the tone: thoughtful, tactical, and deeply human.
Swarovski, New York
In the heart of Rockefeller Centre, Swarovski’s new small-format concept store is big on impact. Sleek and gallery-like, the space invites shoppers into a world of light, luxury, and sparkle. Alongside their iconic crystal collections, this store highlights their created diamond range, a nod to modern innovation and evolving tastes.
Designed to energise and inspire, the store is a physical reminder of why brick-and-mortar still matters. Elegant and immersive, it’s a high-touch experience in a digital-driven age, and a welcome destination for global visitors seeking a moment of sparkle in the city.
Lao Feng Xiang, Shanghai
With roots dating back to 1848, Lao Feng Xiang is China’s oldest jewellery house, and it’s legacy continues to evolve. Known for honouring traditional Chinese craftsmanship while embracing modern design, the brand weaves heritage into every piece, with dragons, phoenixes, and other cultural symbols featuring prominently.
From the moment you enter Lao Feng Xiang the store communicates the brands long standing legacy through visuals, materials, and curated collections. Lacquered wood, red and gold accents, and ornate detailing that reflect both luxury and cultural roots. Staff are well-versed in the cultural significance and history of the brand’s work, creating a guided, narrative-driven shopping experience.
Published August 2025